How to approve wholesale accounts on Wix: a trade application and approval flow

By Kayabyte

Short answer: Wix has no “apply for a trade account” feature, but you can build one from parts Wix already has. A form collects the business details, manual member approval decides who can log in, and a contact label such as “Wholesale” marks who gets trade prices. Keep the last step manual. If an automation hands out the price label the moment someone submits the form, anyone can give themselves wholesale prices.

Why approve trade accounts at all

A wholesale price is only worth offering if it goes to real trade buyers: shops, salons, cafés, resellers and other businesses. Most B2B sellers check each applicant before turning on trade prices. They look at the business name, website, tax or VAT number, and sometimes a resale certificate. On Wix the check happens in three places:

Who can become a member (Site Members settings).
Who can see trade pages (page permissions and member roles).
Who gets trade prices (contact labels, read by an app or by you when you send invoices).

Step 1: a trade application form

Add a Wix Forms form on a page called something like “Trade account”. Ask only for what you will actually check:

Business name and website or social profile
Contact name, email and phone
Business type (retailer, salon, café, reseller, other)
Tax ID, VAT number or resale certificate number, if your country or state needs one for tax-exempt sales
Rough order size or the products they want

The form must include an email field: Wix ties the submission to a contact, and the automation in step 2 needs one.

Step 2: label applicants automatically, but not with the price label

In Automations, create one with the trigger Form submitted (your trade form) and the action Add a label to the contact. Wix’s form automations support this action when the form has an email or phone field.

Use a label like Trade applicant, not your price label. That gives you a filtered list of everyone waiting for review in Contacts, without giving anyone a discount yet. Add a second action that emails you (or posts in your team chat) so applications don’t sit unseen.

Step 3: turn on manual member approval

In your dashboard’s site member settings (Signup & Login Security in Wix’s help pages), set Who can be a site member? to Only people I manually approve. New signups then wait in the Pending list under Site Members until you approve them, and Wix emails them when you do. You can customise that approval email.

Two things to know before you switch:

Manual approval applies to all members, retail too. If retail customers also log in to your store, approval slows them down. Many shops that sell both keep retail checkout as a guest and treat member login as the trade door.
Wix sends approval requests to the email in your site’s business info, so check that address is one you read.

Step 4: review and approve

For each applicant:

Open the contact (filter by Trade applicant) and check the details against their website or a business register.
Approve the pending member under Site Members.
Replace the Trade applicant label with your price label, for example Wholesale (or Wholesale Gold, Distributor, if you run tiers).
If you use member roles for trade-only pages, give them the role too.

Declined? Remove the applicant label and leave the member unapproved. Wix doesn’t send a decline email, so send a short note yourself.

Step 5: give approved buyers their prices

Wix Stores shows every logged-in member the same product prices, so the label alone doesn’t change prices. Common options:

A members-only store page with trade copies of your products at trade prices (Wix’s “restricted store pages”). It works without an app, but you keep two copies of every product and their stock in step.
Coupons sent to each approved buyer. Simple, but Wix coupons can’t be limited to certain customers, so a forwarded code works for anyone.
An app that reads the label and applies the trade price to the same products in the cart and at checkout. Retail customers keep seeing normal prices.

Testing

Submit the form with a test email and check the contact gets Trade applicant, not the price label.
Sign up as that test member and check you land in Pending.
Approve, add the price label, log in and add a product to the cart: the trade price should apply. Log out, and the normal price should be back.
Delete the test contact and member afterwards.

Where Wholesale Prices & B2B Groups fits

Wholesale Prices & B2B Groups is our app, so read this part with that in mind. It reads the contact label from step 4. When a labelled customer is logged in, their group price applies in the cart and at checkout, and shows on the product page of sites built in the Wix Editor. Everyone else sees your normal prices, and you keep one set of products. The Free plan has 1 group with one store-wide percentage off. Pro ($9.99 a month, $7.99 billed yearly, 14-day trial) adds unlimited groups, prices per collection or product, fixed prices, a minimum order and a “log in to see your price” line for guests. It does not run the application or approval steps above; those stay in Wix. See it on the Wix App Market.

FAQ

Can Wix approve trade accounts automatically? It can label applicants automatically, but deciding who is a real business is a manual check. Automating the price label would give trade prices to anyone who fills in the form.

Can I approve only wholesale members and let retail members sign up freely? Not with one setting: manual approval covers every member. Keep retail as guest checkout, or let everyone join and use the price label as the real gate.

Do member roles give different prices? No. Roles control which pages a member can see. Prices come from separate products, coupons or an app that reads labels.

What should I ask for on the application? Enough to recognise a real business: name, website, business type and, where you sell tax-exempt, the certificate or tax number your accountant tells you to keep on file.

Last checked: 14 November 2026